Codefi Brand Guide
How we look. How we sound. How we show up — every time.
Foundation
Our foundation is the reason we exist. Every program, every message, every piece of content ties back to this.
PURPOSE - OUR WHY
Talent and opportunity shouldn't be limited by geography.
We exist to empower founders and communities, building scalable tech companies that ensure lasting economic impact. Location is a condition. Not a destiny.
MISSON - WHAT WE DO
Eliminate the skills and opportunity gaps preventing talent and entrepreneurs from thriving in the digital economy.
Missouri is where we proved it. Now we're building everywhere.
VISION - WHERE WE'RE GOING
A future where location no longer limits access to technology skills, startup support, or economic opportunity
We're not waiting for that future. We're building it.
Core Values
Collaboration over Competition
We build stronger together. Shared success is the ultimate goal.
Community over Agenda
The communities we serve drive every decision. We listen first.
Doing over
Saying
Results matter more than promises. We're practitioners, not commentators.
Always
Innovating
AI-Native by Default. We stay on the cutting edge. Not by exception — by design.
Brand Promise
Codefi empowers founders and tech talent with the skills, tools, and guidance to advance their economic position — creating thriving communities where families prosper and economies grow.
We bring world-class startup resources and AI training to founders and builders wherever they are. In Missouri, grant funding removes access as a barrier. Everywhere else, we offer the same methodology at market rate. Either way, you get the same thing: a real path forward.
Visual Identity
Color Palette
These colors are the foundation of our visual identity. Use them consistently across all materials. Lime Green is our signal color — use it to draw attention, not as wallpaper.
Teal
#357C7A
Spring Green
#85BC59
Lime Green
#D4ED71
Action Red
#D83B02
Dark
#050505
Light
#FFFFFF
#031E1D
#082B2A
#124341
#225D5B
#357C7A
#589995
#80B7B4
#A9D0CE
#D9ECEB
#212121
#343A40
#4C5157
#64686E
#7C7F85
#94969C
#ACADB3
#C4C4CA
#DCDBE1
#F1F2F4
#1C3905
#315B10
#4C8023
#6AA23C
#85BC59
#92C669
#A9D486
#BEDFA4
#D3E9C1
#425201
#637A0A
#88A31F
#B2D03D
#D4ED71
#DDF090
#E6F3B0
#E9F2C3
#F3F9D9
Color Usage Rules
Lime Green is our signal color — use it for CTAs, key data points, and primary accents. Not as a background for large areas.
Teal is our primary brand color — use it for structural elements, headers, and key UI components.
Action Red should be used sparingly to accent and highlight key elements only.
Charcoal is the preferred dark background — not pure black.
Always ensure sufficient contrast. White text on Teal is approved. Black text on Lime is approved.
